Le Web 2012 – Where does Tourism Radio® fit in?

Hummba's parent company, Tourism Radio, was this year invited to Paris, France, to take part in the premier internet and blogging expo in the world, Le Web.

According to Le Web’s organisers, more than 50 billion electronic devices will be connected to the internet by the year 2020. If that number is too staggering to comprehend, try look at it from your own perspective: How many devices do you own that are connected to the web? Your Android smartphone? Your iPad? Your television? Possibly even your fridge? It’s only logical that your vehicle will follow suit, and that’s where Tourism Radio and French auto giant Renault come in.

Tourism Radio in the Renault R-Link

At Le Web 2012, we officially launched the Renault R-Link Tourism Radio audio travel guide application. The R-Link is Renault’s fully integrated multimedia system, and will be available in selected Renault models from 2013. Tourism Radio is one of the first applications that will be available for download on the system.

Le Web 2012 follows the theme The Internet of Things, and organisers say it’s all about “melding the physical world and the virtual world.” Here at Tourism Radio, we can’t agree more. Our partnership with Renault ensures that drivers will soon be able to explore cities all over the world from the comfort of their vehicles. We launched the R-Link app with a comprehensive guide to Paris (in English, French and German). Plans to expand our content base to other European centres are already on the cards and these are expected to roll out in the first quarter of 2013.

Tourism Radio in the Renault R-Link

If you’re at Le Web, be sure to head over to the Renault stand and give the Tourism Radio app a spin. If however you’ve missed the expo, don’t worry, you can get all the info you need from our website: http://www.tourismradio.info.