Le Web 2012 – Where does Tourism Radio® fit in?

Hummba's parent company, Tourism Radio, was this year invited to Paris, France, to take part in the premier internet and blogging expo in the world, Le Web.

According to Le Web’s organisers, more than 50 billion electronic devices will be connected to the internet by the year 2020. If that number is too staggering to comprehend, try look at it from your own perspective: How many devices do you own that are connected to the web? Your Android smartphone? Your iPad? Your television? Possibly even your fridge? It’s only logical that your vehicle will follow suit, and that’s where Tourism Radio and French auto giant Renault come in.

Tourism Radio in the Renault R-Link

At Le Web 2012, we officially launched the Renault R-Link Tourism Radio audio travel guide application. The R-Link is Renault’s fully integrated multimedia system, and will be available in selected Renault models from 2013. Tourism Radio is one of the first applications that will be available for download on the system.

Le Web 2012 follows the theme The Internet of Things, and organisers say it’s all about “melding the physical world and the virtual world.” Here at Tourism Radio, we can’t agree more. Our partnership with Renault ensures that drivers will soon be able to explore cities all over the world from the comfort of their vehicles. We launched the R-Link app with a comprehensive guide to Paris (in English, French and German). Plans to expand our content base to other European centres are already on the cards and these are expected to roll out in the first quarter of 2013.

Tourism Radio in the Renault R-Link

If you’re at Le Web, be sure to head over to the Renault stand and give the Tourism Radio app a spin. If however you’ve missed the expo, don’t worry, you can get all the info you need from our website: http://www.tourismradio.info.

Tourism Radio® showcases audio guides on the Renault R-Link at Le Web 2012

(Cape Town, South Africa) South African travel technology company Tourism Radio joins forces with French automaker Renault at Le Web 2012 – the foremost blogging and web expo in the world.

Renault first announced its fully-connected and integrated R-Link multimedia system at last year’s Le Web, where it was revealed that Tourism Radio would be one of the first applications available for download on the system.

Tourism Radio’s R-link application plays general audio information about the area a Renault vehicle is driving through, as well as information about specific points of interest nearby. It will serve as a personal tour guide, built right into the dashboard of future Renault models. The uniqueness of Tourism Radio’s technology is in its ability to seamlessly arrange thousands of audio clips and organise them into a coherent dialogue, based on location, creating a tailor-made user experience for each vehicle.

Tourism Radio CEO Mark Allewell says, “Renault has always been at the forefront of automotive technology, and I believe that the R-Link is quite simply the next evolutionary step of the motor vehicle. Tourism Radio is the perfect addition to the R-Link, and it also fits in with the theme of Le Web 2012, the Internet of Things.” Allewell will attend Le Web from the 4th to the 6th of December, and has been invited to showcase Tourism Radio on the Renault stand.

Tourism Radio’s R-Link application will initially feature an audio guide to Paris (in English, French and German), with plans to roll out to other major European centres in the near future. For more information about Tourism Radio visit http://www.tourismradio.info.