South African tech company Tourism Radio announces excitement over the recent purchase of the Frommer’s brand by Google

(Cape Town, South Africa) South African travel technology company Tourism Radio is pleased to hear about the recent purchase of the Frommer’s travel guidebook brand by Google, and excited about the potential this holds for mobile travellers.

An announcement about the internet giant’s latest acquisition was made by Frommer’s owner John Wiley & Sons earlier this week. Both parties declined to comment on the financial terms of the Frommer’s deal, but Tourism Radio CEO Mark Allewell says this shouldn’t be the focus. Allewell maintains, “The fact that Google are expanding on their existing travel interests means that they’re obviously committed to developing the industry, in so doing, completely changing the way we travel.”

Google bought restaurant review authority Zagat in September last year and has confirmed that Frommer’s will now be fully integrated into the team. Allewell says, “Frommer’s is one of the most trusted travel guide names in the world, and they’re the perfect addition to the Google stable.”

Tourism Radio partnered with Frommer’s in March this year to produce audio travel guides for destinations all over the world on their mobile platform. Allewell says, “At present, we’re very happy with our partnership with Frommer’s, and together we’ve produced some really quality guides for tech-savvy travellers.”

About Tourism Radio:
Founded in Cape Town, South Africa, in 2005, Tourism Radio is the brainchild of serial entrepreneur Mark Allewell. Tourism Radio provides location-based technology and travel content, and currently has offices in South Africa, New Zealand and Spain. Tourism Radio’s mobile phone application, Hummba, is a traveller’s community and travel guide shop where users can buy travel guides, create travel routes, upload picture postcards and share their travel experiences with fellow travellers.