South African tech company Tourism Radio reaches out to cruise line tourists in Angola

(Cape Town, South Africa) Hummba's parent company, Tourism Radio is proud to announce its partnership with the world’s foremost luxury travel company, Abercrombie & Kent (A&K). The agreement will see the Cape Town-based leader in audio travel technology provide detailed audio tours to passengers on A&K cruise liner passengers visiting the Angolan capital city of Luanda.

A&K representative, and Vice President for Worldwide Cruise Operations at Akorn Destination Management, Chris Owen-Collett says, “Previously, the main challenge to operating in Angola was the lack of qualified and English-speaking guides, however we have now found a way to successfully meet this challenge in the short- to mid-term.”

A&K has been actively developing Luanda as a viable port of call for cruise liners, and Owen-Collett says their partnership with Tourism Radio will help open up the country for well-travelled cruisers to sample. The majority of liners entering into regional waters stop at Walvis Bay, in Namibia, and Owen-Collett maintains that destinations like the Angolan ports of Luanda and Lobito remain largely unexplored from a tourism standpoint.

Tourism Radio CEO Mark Allewell adds, “The uniqueness of our technology is in its ability to seamlessly arrange thousands of audio clips and organise them into a coherent dialogue, based on location. This move into Angola will see Tourism Radio represented in three countries on the West African coast [including South Africa and Namibia].”

Angola is currently in the midst of a massive phase of reconstruction and rejuvenation, following a brutal 27-year civil war. Luanda has been rated as one of the most expensive cities in the world to live, and it is arguably one of the world’s up-and-coming tourist destinations. Allewell says, “Once again, we’re moving into unchartered waters and we look forward to providing A&K passengers with a tour of Luanda they won’t soon forget.”